No matter who your audience is, you want them to be excited when they see the cover of your book.

While the old adage “Don’t judge a book by its cover” is one all too oft repeated, we all know that we’ve been in a bookstore and picked up a book with an author and title we weren’t familiar with simply because the cover appealed to our senses in some way. That’s not to say that the heart of the matter isn’t what happens to be inside the book; I can just as easily recall how many times I’ve put down that same book with the interesting cover after scanning a few pages and deciding it wasn’t for me.

When you’ve completed a book that you’ve poured your heart, your soul, and countless hours into, it’s important that your piece physically reflects how beautiful of an accomplishment self-publishing can be. While the traditional means for designing a book cover happened to be very time-consuming and left a lot of authors underwhelmed with the result, luckily for today’s authors, we live in a digital age which makes designing a book cover more exciting and involved (especially for a self-publishing author)!

KELLY SCHUKNECHT, Executive Vice-President of Outskirts Press, has wonderful tips to share about designing the book cover that draws the reader in and helps for choosing the right cover that conveys the story of your book.
Read the entire article here.

Source: selfpublishingadvisor.com